Yes logo uncovering the recipes of branding success in the world's largest consumer market / Jiazhuo George Wang, Shuo Qin, Allison Wang.
This book focuses on how to succeed in China, the globes largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Whats the magical key to open the locked doors? The answer to th...
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