Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

In this answer to one of the most pressing challenges facing today's museums, Neil Kotler and Philip Kotler reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. Rather than seeing marketing as at odds with mission, the authors explain the strat...

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Bibliographic Details
Main Author:	Kotler, Neil G., 1941-
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass Publishers, ©1998.
Series:	Jossey-Bass nonprofit and public management series.
Subjects:	Museums > Planning. Museums > Marketing. Museum attendance. Museum finance. Musea. Strategische planning. Marketing. MARKETING EM MUSEUS. PLANEJAMENTO DE MUSEUS. ADMINISTRAÇÃO DE MUSEUS. MUSEUS. Museums.

Icon Museum Library (Clinton, MA)

Holdings details from Icon Museum Library (Clinton, MA)
Call Number:	AM5 .K68
Copy 1	Available Request this item

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

Icon Museum Library (Clinton, MA)

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