Export Development and Promotion: The Role of Public Organizations

Export Development and Promotion: The Role of Public Organizations edited by F.H. Rolf Seringhaus, Philip J. Rosson.

Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Seringhaus, F.H. Rolf (Editor), Rosson, Philip J. (Editor)
Format: eBook
Language:English
Published: New York, NY : Springer US : Imprint: Springer, 1991.
Edition:1st ed. 1991.
Series:Springer eBook Collection.
Subjects:
International economics.
Economic policy.
Marketing.
Business.
Management science.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • I Export Development and Promotion and Public Organizations: The State-of-the-Art
  • One Export Promotion and Public Organizations: State-of-the-Art
  • Two Challenge and Response: The Rise of State Export Development Policies in the U.S.A.
  • Three Export Promotion Organizations in Developing Countries: Their Role, Scope and Function
  • II Challenges in Export Development: Some Regional Perspectives 73
  • Four Nontraditional Exports in Costa Rica: An Exploration of Public Policy Issues
  • Five Barriers to Exporting: An Exploratory Study of Latin American Companies
  • Six Export Promotion Policies in Spain and Other E.E.C. Countries: Systems and Performance
  • Seven Italian Exporting SMFs and Their Use of Support Services
  • III Evaluating the Role of Public Organizations in Export Promotion
  • Eight International Trade Fairs: Firms and Government Exhibits
  • Nine Evaluation of Export Promotion Measures: A Survey of Scottish Food and Drink Exporters
  • Ten Public Support to Export Consortia: The Italian Case
  • Eleven International Marketing and Government Export Promotion in the Netherlands
  • IV A Case For Successful Intervention: Some New Initiatives
  • Twelve Changing Small Firms’ Attitudes to Exporting: A Case Study of Successful Intervention
  • Thirteen Two Educational Initiatives in Public Support for Export The Victorian Export Market Development Program, Australia. John Onto and Nigel Hamley The European Marketing Program, Northern Ireland/Republic of Ireland.
  • V Export Promotion and Public Organizations: Present and Future Research
  • Fourteen Export Promotion and Public Organizations: Present and Future Research
  • References.

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